Dexterton Corporation, in partnership with Tatler Philippines, brought together old and new friends on August 28, 2024, at Shangri-La The Fort, Manila, for an exclusive first look at the latest sleep technology innovation: Simmons’ First Voice-Activated Pocketed Coil Adjustable Bed.
The evening, both luxurious and intimate, began with a warm welcome from Dexterton President and CEO Audrey Go, who expressed her excitement about the night’s surprises and highlighted the long-standing partnership between Dexterton and Simmons. She shared how this collaboration has provided world-class sleep solutions to the Filipino market for over 25 years and emphasized their shared mission to redefine elevated living.
Audrey then introduced Simmons’ Regional General Manager, Aloysius Chew, who gave an insightful overview of the Simmons’ First Voice-Activated Pocketed Coil Adjustable Bed’s features, signaling the dawn of a new era in sleep technology.
The first smart bed of its kind to enter the Philippine market, Simmons' new bed set is heralded as "the future of sleep." It combines comfort, convenience, and relaxation through advanced technology, allowing users to control the bed not just via remote or app, but also by voice command. The bed features customizable positions that can be seamlessly integrated into any routine with an alarm function designed to ensure optimal relaxation and improved posture. Additional highlights include under-bed LED lights for easy navigation at night and USB ports for charging multiple devices. Simmons has also equipped the bed with its signature pocketed coil mattress, renowned for its durability and unmatched comfort—the foundation of "The Best Sleep Ever."
The excitement continued as guests immersed themselves in Simmons' promise of holistic rejuvenation through a curated showroom experience which included interactive displays allowing them to explore the bed's key features while participating in sensory activities. Guests eagerly tested the bed’s full voice-command functionality by saying, "Hello Simmons!" for the first time, making the room buzz with profound excitement for the future of slumber.
To further enhance the experience, specialized headphones played soothing beats, creating a tranquil atmosphere that allowed guests to fully appreciate the pocketed coil mattress' benefits. The event also featured a sleep consultation station, where sleep medicine expert Dr. Pearl Diamanté offered personalized guidance. She analyzed guests’ sleep habits and provided tailored advice to help them achieve better rest at home.
The rest of the night continued as a celebration, complete with food and drinks prepared by Shangri-La The Fort, Manila. The Simmons-Tatler-Dexterton event offered an exclusive opportunity for guests to secure the First Voice-Activated Pocketed Coil Adjustable Bed before it was officially available to the general market. This VIP offering added an extra layer of excitement, allowing attendees to be among the first to experience this revolutionary sleep technology.
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