DXT’s Solea Brings a New Wave of Better Living to Catanduanes

In June 23-25, 2026, Solea Bath and DXT partnered with Catanduanes Home Depot for the Catanduanes Blitz 2026, a three-day brand activation and showroom display launch built around one idea: A Wave of Better Living Across the Island.

This run was more than a one-off pop-up. It was the start of an ongoing distribution partnership across the Bicol region.

SOLEA Beyond the Metro means access to premium bathroom solutions do not stop at the city limits; it's for everyone.

Here's a snapshot of DXT’s entire tour and its impact on homeowners, hardware retailers, and design professionals across Catanduanes.

Creating a Retail Hub in Catanduanes is a Big Opportunity

For years, homeowners, contractors, and design professionals in Catanduanes settled for limited local stock or long waits on shipments from Manila. The Blitz set out to change that, pairing the products with a trained local team ready to speak to performance, not just price.

Ahead of the activation, SOLEA also built a direct line to the United Architects of the Philippines Catanduanes chapter, a key group of professionals who help decide what gets specified and installed in the province's new builds.

Over three days, that groundwork became a campaign built to drive awareness, product knowledge, and long-term growth for every stakeholder. Here's how it unfolded.

Inside the Catanduanes Blitz 2026

Catanduanes Home Depot owner Pinky Co-Uy hosted the three-day Blitz, marking the next step in a long-term distribution partnership between Solea, DXT, and the local retailer

First Impressions

From DXT: Steve Bolen (Head of Retail Sales), Dexter Villar (B2B Manager), Elmer John Rotor (Category Manager), and Anna Castro (Brand Manager), with Pinky Co-Uy (COO, Catanduanes Home Depot)

Showroom staff and plumbers attended a technical training conducted by DXT

The showroom's doors opened to a ribbon-cutting and a guided walkthrough of the display, drawing 51 attendees eager to see what the brand had brought to the island. Inside, the momentum was already built in a different way— 14 local staff, including plumbers and the showroom team, spent the day in hands-on technical training.

They learned not just the products but how to speak to them with confidence, ensuring every customer who walked through the door would meet someone who truly understood what they were selling.

Voices of the Island

Steve Bolen of DXT introduced Solea to Catanduanons through Ms. Lorenz of Radyo Oragon

The same drive carried into the following day, as B2B managers visited 10 local hardware stores, introducing the brand to future retailers. The momentum continued when DXT Head of Retail Sales Steve Bolen connected with Radyo Oragon for a live interview, sharing the team's commitment to bringing curated bathroom solutions closer to Catanduanes communities.

SOLEA and DXT with the UAP-Catanduanes Chapter at the General Membership Meeting

By afternoon, SOLEA and DXT co-hosted the UAP chapter's General Membership Meeting. It brought together 17 architects, including Chapter President Ar. Tifannie Gay Linan and Regional Director Ar. Angeles V. Tablizo Jr. Here, the deeper purpose of the launch came into focus: not just to add new products on the shelf, but to finally address a long-standing gap. As Ar. Tablizo reflected:

"It remains a challenge for us architects to specify if there is no access to designs and functionality for our intent, especially for bathrooms. And this is the first time that a brand has recognized this need of the architect. We are thankful for Solea and Dexterton."

— Ar. Angeles V. Tablizo Jr., UAP Regional Director

That recognition set the tone for how the Blitz would close

SOLEA Night

DXT, Solea, and Catanduanes Home Depot COO Pinky Co-Uy awards the raffle winner a Solea water closet

On the final day, the momentum built over the past three days culminated in SOLEA Night. 42 stakeholders, purchasers, and architects gathered to see the products come to life— watching the toilets and heaters in action rather than simply on display.

The effort carried through to a lighter close, as eight raffle winners took home DXT products. Pinky Co-Uy personally donated a water closet as a prize, a gesture that reflected just how personally invested the local retailer had become in the partnership.

What began with a ribbon-cutting three days earlier had, by night's end, grown into something larger than a launch. DXT remains committed to deepening the partnership with Catanduanes Home Depot and serving the community it has already begun to touch.

So, What Does This Mean for Homeowners and Professionals?

The three-day campaign points to something bigger than a single activation. Homeowners across the island can now find reliable bathroom fixtures close to home without waiting for a shipment from Manila. Local hardware stores gain a product line backed by hands-on training and ongoing brand support, not just inventory on a shelf.

Architects and engineers, particularly UAP members, finally have access to bathroom solutions built with real specification needs in mind, the very gap Ar. Tablizo pointed out. And for distributors or business owners watching from other provinces, Catanduanes now stands as a working example of what this partnership can look like when it's done well.

Experience SOLEA at Catanduanes Home Depot

Solea is now permanently available at Catanduanes Home Depot in Virac, your local source for premium bath solutions.

202 Catanduanes Circumferential Road, Virac, Catanduanes

Want to carry Solea or DXT products at your store? Reach out through [email protected]

Planning a project or specifying a client? The Catanduanes Home Depot team can walk you through Solea's solutions.

Catanduanes Blitz 2026 proved that accessible premium bathroom solutions don't have to stay in the metro. With a trained local team, an engaged architectural community, and a growing pipeline of real projects, Solea Beyond the Metro is just getting started.