Dexterton Corporation, in partnership with leading American mattress and bedding manufacturer Simmons, introduces a brand-new online series entitled Bedcast. The podcast-format series, centered on conversations about rest, wellness, and self-care, will be hosted by company president and CEO Audrey Go and can be viewed on Dexterton’s YouTube channel and other social media platforms on December 23, 2024.
The show’s title, Bedcast, is a creative play on the words “bed” and “podcast,” an apt description of the show’s unique nature and setting–a candid in-bed podcast show featuring Simmons’ state-of-the-art First Voice-Activated Adjustable Bed, a recent innovation in sleep technology distributed through local partner, Dexterton Corporation. The new show will be a multi-episode series which will see guests from different walks of life sit down with Audrey Go as they candidly share anecdotes about their personal lives and exchange helpful advice on creating holistic habits and routines that enrich overall health and well-being.
“Filipinos are some of the most sleep-deprived people in the world, and some of the most exhausted, too,” shared Audrey Go about the inspiration behind the project, adding, “this new series is our effort to spark a conversation about this issue, and through speaking with both old and new friends, build a community that recognizes the value of proper rest.”
As one of the most trusted home furnishings distributors in the Philippines, Dexterton has been providing Filipino consumers with premium access to products from world-renowned brands for over 50 years, cultivating a reputation as a reliable partner for Filipinos in their pursuit of refined environments that encourage better, healthier lifestyles. Through their new show, Dexterton aims to further their reach and deepen their connections to consumers by boldly addressing important aspects of “elevated living” outside of the tangible.
Bedcast’s first episode will feature respected broadcast journalist Karen Davila, whose talk with Audrey Go will touch on her personal experiences as a journalist in a high-pressure industry and its effects on her sleep and rest habits.
As a regular segment on the show, viewers will also get to know guests like Davila through a rapid-fire Q&A session called “The Rest List,” which, as the name suggests, explores each guest’s sleep and rest preferences and compiles them into a “Rest List Profile” displayed on screen. Packed with meaningful insights and valuable advice, and seasonally themed for the holidays, Davila’s episode serves as the perfect pilot for Dexterton’s newest series and an exciting preview of Bedcast’s future installments.
Tune in to Bedcast here now and join Audrey Go and her inspiring guests as they explore ways to cultivate healthier habits, one conversation—and one night’s sleep—at a time.